I read this article that is describing a new add that has just been released in Berlin. This add is an image of a man beating his wife, but it uses face recognization technology to determine when you are looking at it, and it switches to a happy couple when you look. The text reads, it happens when no-one is watching.
This is some new media. An add that can see when you are looking at it. That is amazing. I reminds me of Minority Report, when the advertisement where scanning your eyes and talking directly to you as you walk by. I am sure that is not far off.
I am sure something like this is not cheap and we won’t be seeing it everywhere for a while but it makes me think about what else could use face recognization technology. Computers that shut off when you look away. TVs. I’m not really sure but it has me thinking.
