Good enough is the new Great

13 12 2009

I read an article called ” Good enough is the new Great” by Robert Mackey. In this article he talked about a phemonina that he notices with technology in the present that I notice as well. Mackey says that technology has shifted from consumers wanting to have something that works better, to wanting something that is cheaper and more portable. You can by a camera that has 8 megapixels for a reasonable price these days, yet most pictures we see are at los res on the internet or from someones phone. Many people have HD televisions, but spend hours on youtube, watching a tiny screen.

I too find myself doing these things. It makes me wonder if low-tech has not been given enough credit. Most work that I consider making, I want in the highest definition possible, but then if it is going to reach the most people via youtube, well then does it matter? I am wondering if there is some way to embrace this low, cheap tech thinking and either save some time or money.

It seems like people want to be able to take their media everywhere with themĀ  and maybe quality has been scarified for the moment. In a few years though, we could have flip open, 10 inch screens and great resolution. This maybe only be something that is temporary.

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